Creating Great Last-Minute Holiday Content for 2020 Even If You Have Zero Ideas and No Content Already Made | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.

Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...

So you want to create great content for the holidays? It is about a couple of weeks before Thanksgiving. You're saying, "I don't know, I haven't created any holiday-themed content. I don't have any ideas. I didn't know where to start." What I'm going to show you today is how to create great last-minute holiday-themed content, even if you have zero ideas and no content created already.

My name is Jon Cook and I'm the founder of Keynote Content. I am a #1 international bestselling author, and I am the creator of the Expert Message Method. Over the last four years, I've worked with over 1100 different business coaches and consultants one-on-one, helping them craft and share their messages. And that includes over 800 speakers saying, how do they get their message out to the right audience? And especially as we go through different seasons of the year, you're looking at this 2020 saying, "2020's already been an awful year," but there's light at the end of the tunnel.

2021 looks like there might be a vaccine coming for this COVID-19. We have some amazing new opportunities coming up from a business standpoint and how the market's changing, I think 2021 is going to be so much better than 2020. And as we finish off 2020, you're saying, "I want to make these holidays special." I mean, I can't tell you how many people I've talked with over the last couple of weeks saying, "I just want the holidays to just be so much better this year, that it just needs to mean that much more. I just want to get into the holiday spirit and feel like the eggnog, and the Christmas trees, and the caroling. And yes, the holiday Hallmark Christmas movies, absolutely."

For your audience that are going, how do they engage with your content through the holiday season in a way where you say, "I know that this is what they're looking for. And I know that I also haven't done any work on it. I haven't done any prep, any idea how to put content together that's holiday theme." I'm going to show you a few different tips for today. So the first thing I want you to look for is, when you're creating kind of great last-minute holiday content here for 2020, look for patterns and look for problems. Patterns and problems.

And what do I mean by that? People leave patterns. You leave patterns, I leave patterns, whether it's how we go through our relationships, or through our everyday life, or schedule, or business, or finances, whatever it might be, we leave patterns. And so, for you to understand where your target market is, is saying, "What are the patterns that they're leaving through their social media, through how they reach out to me, how they search online? What are the patterns that they're leaving, that I can identify? They keep searching for this." And largely those patterns are probably tied to consistent problems. What are the problems that are cropping up right now?

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.

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