224 - Exploding Mountains! (When To Stop Offering a Product or Service)

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

This episode is all about Exploding Mountains.

Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!).

Listen to this episode to hear more about:

-> What a Marketing Mountain is and why you need to understand this concept to have a successful business

-> How “turning the funnel upside down” can be a game changer for your marketing

-> The “hand drawn” business model that can take you just 2 minutes but save you YEARS of trial and error

-> The “Ski-Lift Strategy” for easily offering an upsell to your customers (especially good for high ticket sales)

-> The Marketing Mountain Suzi exploded (and why it was one of the best things she did for her business at the time)

-> Why understanding who you are selling to helps you to see which Mountains to keep and which ones you want to “detonate”

-> How many mountains is too many mountains (and how to tell which ones you don’t need)?

-> The major mistake most businesses make when they aren’t getting enough sales.

-> And much more!

Also mentioned in this episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> The REACH Retreat in Hawaii

-> Content Sells Facebook Page

-> Angela Counsel - Embrace Program

-> Episode 4 - Episode 4 - Finding Your Marketing Mountain

-> Episode 41 - Creating Content That Keeps Your Customers Coming Back - With Stu Mclaren

-> Episode 160 - Why Being Opportunistic is Costing You Opportunities

-> Episode 161 - How to Make Money With Your Online Course (Even if You’re in a Weird Niche) - With Bonnie Christine

-> Stu McLaren

-> Bonnie Christine

-> Ryan Levesque

-> Sockable

-> Stacey Morgan