What Good SEO Consulting Looks Like w/ Tom Critchlow

Content and Conversation: SEO Tips from Siege Media

Show Notes:

• 00:12: Welcome back, Tom!
• 1:01: How to structure a good kickoff meeting
• 9:03: Separating great kickoff meetings vs. average ones
• 10:04: How many meetings are too many?
• 15:20: Report revenue to increase credibility
• 17:00: How to run meetings effectively
• 22:22: Is dedicated account management essential?
• 24:57: Defining the roles on your team to deal with clients
• 26:45: Favorite tips for writing emails
• 30:08: How to push back on clients — be empathetic
• 37:46: Reporting, how to make your client look good
• 40:29: Ghostwriting for clients
• 41:37: When to use decks vs. reports
• 42:04: How to educate your client and move the needle
• 45:23: Ross’ new wave of strategy for clients
• 49:32: Presentation best practices
• 54:10: When does upselling make sense
• 1:04:39: Learn more about Tom’s SEO MBA course

Show Links:

• Enroll in SEO MBA today!
• Follow Tom on Twitter
• Follow Ross on Twitter
• Send us an email