#026 Baking productized services with Alex Szczurek

Code and Conquer - The Indie Hacker Podcast

Yeah, freelancing's awesome but have you tried creating a productized service??

That's what we're talking about today with our guest Alex Szczurek, one of two founders of baked.design a design studio you can subscribe to month to month. We're talking about setting up a productized service, how to find your customers and how to scale beyond your own person when the work starts coming in more and more.

Other topics include Alex new side project Uncover.lab, a Figma component library, how to hire team members and when to let them go and how build a brand on Socials.

We also talk a little about burnout and handling the mental load of having a very successful business that generates a lot of work.

I hope you enjoy this one!

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Chapters

00:00 Introduction and Background

05:07 Transition from Developer to UX Designer

08:56 Building a Specialized Design Team

15:01 Managing Burnout and Setting Boundaries

24:01 The Evolution of Baked Design and Client Selection

42:17 The Cringe Factor of Talking about MRR

43:28 The Importance of Social Proof in the Services Industry

44:26 The Issue of Trust in Marketing Services

47:04 Managing Churn in a Productized Service

53:39 Branding and Design for a Landing Page

01:16:43 The Role of Aesthetics in Gadgets and Apps

01:19:37 The Impact of Aesthetics on User Satisfaction

01:25:09 The Role of Design in Productivity and User Experience

01:32:58 Visual Appeal and Building a Connection with the Audience

01:35:35 Giving Back to the Community and Providing Valu

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Alex's Twitter: https://x.com/aliszu

Alex's Website: https://www.aliszu.co/

Baked.design: https://baked.design/

uncoverLAB: https://uncoverlab.co/

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My own website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

You can find this podcast on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠⁠⁠⁠

Find our product here: ⁠⁠⁠⁠⁠⁠⁠https://www.repodcasted.com/