Episode #73 - The Power of a Pause: More Effective Than Words?

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we wait long enough to speak. He shares a fresh take on research into content paywalls as a business model. Randy Wootton of Percolate joins Robert to talk about how brand publishing is changing. And, finally, Robert points out an article on how content marketers must push back against racism and inequity in our professional environment. And that’s a wrap for the week ending, June 12, 2020.

NEWS ITEM OF THE WEEK

“Give the customer many reasons to come back”: Insights from FIPP’s report on paywall strategy

https://whatsnewinpublishing.com/give-the-customer-many-reasons-to-come-back-insights-from-fipps-latest-report-on-paywall-strategy/

INTERVIEW OF THE WEEK

Randy Wootton

President & GM at Percolate (a division of Seismic)

Randy’s been a leader and strategic innovator in the marketing technology industry for over 20 years. Prior to Percolate, he served as CEO of the predictive marketing platform Rocket Fuel. He serves on the board of directors at Guidant Financial and Rally Point Networks and is a graduate of Harvard Business School, St. John’s College, and the U.S. Naval Academy.

Get in touch with Randy:

• Visit seismic.com for content about B2B sales channel activation: https://seismic.com/
• Read the blog at percolate.com for content strategy and operations: https://percolate.com/

OUR CONTENT MARKETING IDEA OF THE WEEK

Content Can Perpetuate Racism and Inequity. It’s Time to Do Better

https://contentmarketinginstitute.com/2020/06/content-perpetuate-racism-inequity/

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