How BMW is Driving Decarbonization

Climate Rising

Harvard Business School, Harvard Business School Business, and Environment Initiative द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Harvard Business School, Harvard Business School Business, and Environment Initiative या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1+ y ago 24:03

MP3•एपिसोड होम

This bonus episode of Climate Rising features Harvard Business Review’s Cold Cast podcast with Brian Kenny interviewing HBS professor Shirley Lu on BMW Group’s decarbonization strategy, which is the subject of a new case study that Shirley wrote with HBS colleagues George Serafeim and Mike Toffel. They discuss why BMW is focusing on reducing vehicle lifecycle emissions, and why the company has so far avoided setting a phase-out date for internal combustion engine BMWs.

For transcripts and other resources, visit climaterising.org.

Guest/Host:

● Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School and host of Cold Call

● Shirley Lu, Assistant Professor, Harvard Business School

96 एपिसोडस

#MBA #Business #Harvard Business School #Environment Initiative #Climatechange #Globalwarming #Science #Natural Sciences #HBS