051 Rebranding a Church

Church Brand Guide Podcast | Logo, Website, Video, and Design

In this episode, Pastor Chris unpacks the experience and the results of rebranding his church. Pastor Chris Georges needed to rebrand a church he was asked to pastor after his father passed away. He desired to take the church to a new place where he could lead it genuinely toward the vision God had given him. Pastor Georges contacted Michael to rebrand Fullness Church and he went through Michael’s process to create a new logo, website and more importantly a brand strategy. He has seen record numbers at his church and a renewed positive momentum created as a result of the clarity he is able to provide around the vision.

Most churches struggle to communicate their vision in a way that causes people to contribute to it. A brand strategy is how companies are able to sell products and services to consumers and a church can leverage the same techniques to present their significant vision in a way that is attractive. The result is that people will buy into a greater purpose and contribute to it with their time and money creating a culture of church growth.