CELab - Ep 139 - Melissa Kruminas @ Docebo - Building Value-Led / Product-Supported Customer Education

CELab: The Customer Education Lab

In the evolving world of business, customer education plays a crucial role in driving success. Yet, creating impactful, scalable programs can be challenging. Traditional methods often fall short, requiring innovative approaches to enablement and education.

We’re joined by Melissa Kruminas, a global enablement leader, now at Docebo, where she focuses on customer education that connects business outcomes with learning. Join us as we explore Melissa's approach to value-led, product-supported education, and how she’s driving initiatives in community learning and customer success.

Summary:

Melissa emphasizes that customer education goes beyond teaching product features; it's about helping customers realize the full value of their investment. She discusses her focus on scalable learning through experiential events, certifications, and knowledge management.

Melissa highlights the importance of balancing creativity with efficiency in customer education, drawing parallels to delivering a five-star meal versus providing quick, actionable resources. She shares insights on building communities, capturing institutional knowledge, and scaling learning solutions.

Ultimately, Melissa's work centers around helping customers achieve long-term success by aligning education with their business goals, while fostering a culture of collaboration and continuous learning.