From Feast-or-Famine to Recurring Revenue: Mike Schmidt & AJ Rivera's Agency Evolution

Catalytic Leadership

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Ready to delve into the journey of sustainable agency success? In this episode, Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach and the successful digital marketing agency, Anchor Wave, share their inspiring story. From navigating the digital landscape of the early 2000s to building a multi-million dollar enterprise, Mike and AJ's journey is a testament to perseverance and strategic evolution.

Join us as Mike recounts the challenges and triumphs of Anchor Wave's early years, and AJ shares his impactful transition from the corporate giant Intuit to revitalizing sales strategies at Anchor Wave. Their story isn't just about business growth; it's about personal development and leadership.

Discover how Mike and AJ shifted from a feast-or-famine model to one centered on recurring revenue. Learn from their experiences with large, unpredictable projects and the pivotal moment when they realized the stability of smaller, consistent clients. This strategic pivot not only ensured financial stability but also offered valuable insights for agency owners seeking long-term success.

Gain insights into the importance of value-based pricing and effective delegation. Mike and AJ's journey is a blueprint for creating an efficient and focused business environment. Tune in to learn how you can apply their strategies to unlock sustainable success for your agency.
As listeners of this show, Agency Coach is extending an exclusive offer to transform your agency's success with monthly recurring revenue. Discover the strategy that influenced leads, improved conversion rates, increased sales, and enhanced margins. Gain actionable insights and real cash-boosting tips at agencycoach.com/catalytic
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About Dr. William Attaway:

Meet Dr. William Attaway, your guide to peak performance. As a seasoned Executive Mindset and Leadership Coach with nearly 30 years of experience, William empowers high-performance entrepreneurs and agency owners to conquer challenges and maximize their potential. Join him on the Catalytic Leadership podcast as he shares insights on achieving Clear-Minded Focus, Calm Control, & Confidence, helping you thrive in business and life.
Grab your free copy of Dr. William Attaway's new book, CATALYTIC LEADERSHIP: 12 Keys To Becoming An Intentional Leader Who Makes A Difference.
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अध्यायों

1. Agency Coach (00:00:00)

2. Transitioning to Coaching (00:04:14)

3. The Power of Recurring Revenue Growth (00:08:17)

4. The Revelation of Top Customers and Shifting Focus (00:13:32)

5. Building an Agency and Creating Agency Coach (00:24:00)

6. Lessons in Leadership and Growth (00:27:57)