Carl-Gould-#70secondCEO-You Customers do not Care What You Do

Carl Gould #70secondCEO

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

What you do is a commodity and nobody cares what you do. I know you spend a lot of time getting good at it, nobody cares.

Sorry. Okay? Think about it. When you hire an electrician, do you assume that they know how to do electrical work? Right, you assume that. Of course, you would. Right? If you hire them to change a light bulb or to wire the house, once the last time you hired a contractor then check their license or interviewed them.

You assume that they know what they're doing. You get no extra points for doing your job. That's the first 100%. Your customers believe you know how to do it. What you do, they don't care. Just get me back on the road.

Here's what they care about and they're willing to pay more for. Your how and your why. That's the new language now. Think about it. Here's a couple of examples. Uber is crushing it on the how. Right?

When was the last time you got into an Uber and you asked the driver about their driving record? Or you went on the Uber website and checked their core values to make sure they're in alignment. Well, you know, I'll tell you right now, if one of them is out of alignment we're taking another car to the airport.

You go find somebody that matches up with us. They don't care. We figure you know how to drive the car. We figure you know how to get there. We figure the software works. What you do, right? But the how is so cool.

They took Google Maps and a rating system and 30 -year -old taxi cab dispatch software and PayPal or whatever the gateway that they use, Stripe or Square and they put it in your hand instead of the taxi company's hand.

And we think it's wicked cool. So we do it all the time, right?

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.