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Go Pink with Quick Dry
Manage episode 399932668 series 3029161
CAR WASH Magazine द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री CAR WASH Magazine या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
If you attended The Car Wash Show in 2023, you undoubtedly saw Quick Dry’s booth with pink carpet. Jonathan and Lindsay Wiles, who run the family-owned business, called it the ugliest booth at the show. But the carpet was to bring awareness to a great cause.
In October of 2023, Quick Dry launched its Go Pink! campaign. They sold pink towels to participating customers and donated a portion of the proceeds ($10,000!) to Hospice of the Piedmont and Breastcancer.org. Many of their customers were also involved in fundraising projects that revolved around the pink towels.
The Wiles join us to talk about the idea for the campaign, the hurdles to make it happen, how they will make it better for 2024, and the humanizing effect that a program like this can have on your view of business.
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