#122 Transforming a dealership group into a TikTok famous powerhouse, How dealership marketing is evolving, Building the world's largest Honda store | Ryan Rohrman, CEO of Rohrman Auto Group

Car Dealership Guy Podcast

Car Dealership Guy द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Car Dealership Guy या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4M ago 1:02:09

MP3•एपिसोड होम

Welcome to the Car Dealership Guy Podcast! In this episode, I chat with Ryan Rohrman, CEO of Rohrman Auto Group. We dive into topics like transforming a dealership group into a TikTok powerhouse, achieving over 4 million views on a TikTok video, building the world’s largest Honda store, and much more!

This episode of the Car Dealership Guy Podcast is brought to you by:

TransUnion — helping dealers deliver the seamless, personalized transactions today’s car shoppers expect. Learn more at www.transunion.com/cardealershipguy

Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/

CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform

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Topics:

(00:00:00) - Intro

(00:02:02) - What drove you to go all in on social media?

(00:04:58) - Ryan’s career in auto

(00:14:45) - How are you getting to know your customers?

(00:18:35) - What does your tech stack look like?

(00:27:25) - Are you using AI tools?

(00:33:19) - Dealership fundamentals

(00:42:40) - Why did you decide to train your team on social media?

(00:46:51) - Will the winning dealerships be staffed by micro-influencers?

(00:53:33) - How is business right now?

(00:54:55) - How are you combating affordability?

(01:00:58) - Closing thoughts

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