In this episode of Can Business Save the Planet?, Alex Schulze, CEO of 4ocean, sits down with Daniel Goetz, the founder of GoodPop, to discuss how businesses can drive environmental and social change. Daniel shares the inspiring story of GoodPop, which started as a college project and evolved into a successful business offering organic frozen treats. He talks about the company’s 15-year journey, including becoming a certified B Corporation, a designation that reflects GoodPop’s commitment to doing good for the planet and its people. The conversation dives into GoodPop’s efforts to tackle plastic packaging challenges, a necessity in the frozen treat industry, and how partnering with 4ocean allows the company to offset its plastic footprint until sustainable packaging innovations can be fully developed. Daniel emphasizes the importance of businesses being authentic in their sustainability efforts and choosing initiatives that are personally meaningful to maintain passion and impact over the long term. Alex and Daniel also explore the importance of driving consumer awareness about sustainability and how businesses can inspire customers to think about their environmental choices. Throughout the episode, the two highlight how businesses like GoodPop and 4ocean are proving that companies can be both profitable and make a positive impact on the world. Key Takeaways: GoodPop’s origins and its focus on clean, organic products with a positive social and environmental impact. The challenges of moving away from plastic packaging and the partnership with 4ocean to offset the company's environmental footprint. The importance of authentic, purpose-driven sustainability efforts for long-term success. How consumer awareness and business responsibility are crucial to driving large-scale environmental change. Listeners will come away with actionable insights on how businesses can leverage their operations to make a meaningful difference for the planet.