))
Engaging Customers In The Digital World
Manage episode 312402386 series 3234217
DPT Solutions द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री DPT Solutions या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
With greater accessibility of digital tools and generational transitions, meeting your customers where they are, has never been more important. The Millennials have now surpassed the Boomers as the largest generation in the current workforce. Is your business aligned with the new buyer? Do you truly know what the new buyer values over her predecessor? Is your sales team aligned, or are they using the same tactics they’ve always used?
The reality is, the overwhelming majority of businesses have not taken a hard look at their sales and engagement models. While most companies will tell you that they are focused on the customer experience, do they even know what experience the customer values most?
Understanding the above is critical to business growth and the importance of digital transformation. For years, businesses focused on building a better mousetrap (think industrial revolution), well what happens when the mousetrap is aided by technological advancements?
Regardless of your business, understanding your buyer and seller habits is key to sustainability and growth. The most tangible way in doing this is through quantifiable customer data and information sources. Leveraging data within your company such as accounting software, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and customer service solutions are a few information sources that should be able to tell a quantifiable story about your customers. From demographic data through buying habits and buyer-stakeholder alignment, your transformation begins with business strategy, followed by business process and systems to complement, and achieve growth.
अध्यायों
1. Engaging Customers In The Digital World (00:00:00)
2. Introduction & Innovation (00:00:41)
3. Understanding Your Customer (00:02:06)
4. Meeting Your Customers Where They Are (00:06:02)
5. Start Your Innovation Roadmap (00:13:23)
6. Leveraging Data For Differentiation (00:14:23)
7. Understanding Business Challenges (00:16:19)
8. Get Your Innovation Playbook (00:17:59)
6 एपिसोडस
साझा करें
