Ep. 30 Interview Series: Sean Atkinson on How to Thrive in a Competitive Job Market

Business Breaks - All Things Business

Speaker Bio:

As the owner of Majority Media consulting Sean Atkinson always had a knack for business. Even as a child, he noticed how advertisers would change their approach depending on the neighborhood they were in, which sparked his interest in branding. Growing up in and around the music industry gave him a unique perspective on advertising and marketing. He got his start in the industry working for a marketing agency, where he learned how to read a room and sequence questions to get better survey results.
He later worked for advertising agencies to gain a better understanding of brands and their processes. His ultimate goal was always to start his own business, and he did just that when he gained enough knowledge and experience in the industry.

Contact Sean:

• LinkedIn
• Twitter
• Company website
• Instagram

Episode Topics:

Topic: Being Strategic in Landing a Job
- Need to showcase strategic skills and abilities to employers
- Importance of understanding trajectory of role and industry
- Learning beyond job description can set oneself apart in interviews
- Researching job tiers on LinkedIn can gauge potential growth opportunities
- Branching out into consulting to gain more diverse experience and make oneself more employable
Topic: Speaker's Career Journey
- Noticed they had a mind for business by observing small details
- Gained in-depth understanding of advertising and marketing through growing up in music industry
- Learned skills such as reading a room and sequencing interview questions at a marketing agency
- Pursued career in advertising to learn what brands want and working with them
- Started their own business after gathering enough information and experience
Topic: Job Roles and Account Management
- Importance of understanding communication styles of clients to manage them effectively
- Account management and customer support are valuable roles
- Retaining existing customers through good account management and service can lead to more referrals
- Hiring the right people who fit the team culture and have the right mentality is crucial
Topic: Work Mindset and Layoffs
- Going into a job with a consultant's mindset allows for better self-preservation and planning for unexpected situations or job changes
- Being skilled in multiple areas and researching a company can give an advantage in landing a job
- Job descriptions can be misleading, so it's important to have conversations about the actual work required for a job
- Layoffs can be both a disaster and an opportunity, and individuals should plan for the possibility of being let go
- Corporate experience may also be valuable in helping small business owners
Topic: Sales and Account Management
- Companies should prioritize delivering their product or service over making sales
- Firing salespeople instead of account managers during downsizing is a better choice because good products and services are vital to a company's success
- Hitting sales targets in corporate settings can be challenging and stressful
Topic: Cutthroat Mentality and Job Advancement
- Speaker's experience in advertising industry in New York
- Doing the right thing for clients and building relationships is a priority
- Representing clients well and going above and beyond to make them look good can lead to job advancement and opportunities to generate new business
Topic: Job Interviews and Transitioning to Business Ownership
- Need to understand business side of things when transitioning from employee to business owner
- Negotiation is crucial in getting the best possible positioning
- Researching company and their hiring practices can reveal where one may fit within the organization
- Finding the right fit with office politics and company culture is important for long-term success
Topic: Hiring Practices and Career Growth
- Looking at a company's job board can reveal a lot about their stability and priorities
- Approaching the hiring process as a consultant can be beneficial
- Caution against accepting a job that may not allow for career growth or flexibility in moving between departments.

Support the show

Please like, subscribe, leave a review and consider supporting the channel at zero cost or no extra cost to yourself by getting the best tools on the market in their niche:

- Your feedback is vital to improving the show! Please take a few minutes to complete our survey and help to make Business Breaks even better:
Business Breaks - Listener Survey Form
- Subscribe to the email newsletter to receive regular updates and exclusive insights:
Business Breaks Podcast community
- Buy me a coffee (to get a mention on the show):
https://www.buymeacoffee.com/dantehealy

- Our list of affiliate partnership deals:
https://businessbreaks.club/brand.html

- For podcast fans who are seeking an enhanced audio experience as well as the opportunity to engage with your favorite podcast hosts:
https://hi.switchy.io/podopolo