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Laura Jones, CMO of Instacart: Love the Challenge
Manage episode 391943875 series 3478229
MMA Global / LightningPod द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री MMA Global / LightningPod या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Laura Jones is Instacart's CMO and was previously the former global head of marketing, but she never explicitly set out to get jobs like those. "How did I end up here?" she asks. "It really centers on proactively seeking out learning opportunities."
After stints at Deloitte, Visa, and Google, Laura's last two job hops were both motivated by a realization that she had learned what she could from those roles and "that I wanted to continue pushing myself ... every day has been hard. It's the opposite of comfortable." That helped her reach the C-Suite because, in marketing, you need to be able to talk to all types of people — designers, data analysts, CFOs, and more. Through it all, she has been grateful for the opportunities to learn, and loved the challenges thrown at her daily.
Today on Building Better CMOs, Laura talks with MMA Global CEO Greg Stuart about the convergence of commerce and video, customer-centric design, and building different products for different marketer objectives. They also discuss the challenges of today's AI, developing a unified marketing voice, and the differences between pre-IPO Uber and post-IPO Instacart.
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This episode was produced and edited by Eric Johnson from LightningPod.fm.
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