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Jonnie Cahill, CMO of Heineken USA: Buy the Idea
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MMA Global / LightningPod द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री MMA Global / LightningPod या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Jonnie Cahill has served as CMO of Heineken USA since 2018, overseeing the marketing for some of the world’s biggest beer brands, including Heineken, Dos Equis and Tecate. He also worked on their alcohol-free beer, Heineken Zero, including a Super Bowl TV spot starring Paul Rudd as Ant-Man from the Marvel Cinematic Universe.
On this episode of Building Better CMOs, Cahill tells MMA Global CEO Greg Stuart why live experiences are an underrated form of marketing; makes the case for marketers to be both "disciplined and driven," all the time; and issues what should be the First Commandment of marketing: Buy the idea, not the execution.
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Links:
- Jonnie's LinkedIn
- Greg's LinkedIn
- Greg's Twitter
- Heineken's Super Bowl ad
- The "riveting viking saga" ad for Heineken Silver
This episode was produced and edited by Eric Johnson from LightningPod.fm.
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