142 _ Richie Duncan of Kodama

Building a Furniture Brand with Ethan Abramson

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Richie didn’t start out wanting to invent a new kind of furniture, but through a mix of his love for design, engineering background, adventurous travel, and good old gravity, he did just that. But there is a big leap from coming up with a new idea and being able to successfully manufacture and sell it.

So for the last 10 years, Richie has been building and refining and learning to understand the ins and outs of the furniture industry while he continues to bring innovative furniture to market.

Follow along as we talk about when to give away product, how to price for a market that doesn’t exist, growing a business like a family and much more.

Learn more at buildingafurniturebrand.com