Are Facebook Ads worth it in 2023? With Aggie Meroni

Build A Brand with Rosie Parsons

Whenever you consider running ads, you worry - what if you just lose money? How much should you spend? What should be in your ad? What if no one buys what you’re advertising? In this episode, with ads specialist Aggie Meroni, you’ll learn about how to run profitable ads without spending an arm and a leg.

Aggie Meroni is a Facebook, Instagram, and Pinterest Ads specialist. She is the founder of WhiteBee Digital and the host of the Freelance Ads Podcast.

“You have to think about the context of people scrolling. The dog’s barking, the kids are fighting, the oven dings. People aren't a hundred percent focused on their phones. So, you need to capture that attention. You need to do something that will stop them in their tracks.” (18:01)

6 ways to start creating profitable Facebook and Instagram Ads (tune in for more tips):

1. People buy from people: if it’s possible, show your face in your ads.
2. Even if you run ads, you still need a strong personal brand: “the market is not saturated yet, so that is good. However, if you don't have a strong personal brand or you don't have an audience to sell to, it's extremely hard to have a profitable course.” (04:20)
3. If people don’t want your product/lead magnet/service without ads then they probably won’t want it when you run ads either. You have to validate what you’re putting out before investing money on it.

Links

Aggie Meroni WhiteBee Digital

The Freelance Ads Club

The Freelance Ads Club Podcast

Leave a podcast review and WIN 1:1 ads coaching with Aggie Meronie:

1) Subscribe and rate the Build a Brand with Rosie Parsons podcast on any podcast app
2) Share the episode/podcast on one of your social media channels
3) Send a screenshot of your share to [e-mail]

Closing date: 31 January 2023

Connect with Rosie on socials!
LinkedIn
Instagram
And if you're a woman in business who loves colour find out more about personal branding shoots on Rosie's photography website! 💕