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Succession Planning: What's the Role of Sales and Marketing?
Manage episode 442774287 series 3555562
John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Leadership transition is a major brand milestone and a cultural crossroads.
So what role does sales and marketing play?
In this episode, John and Mark explore how sales and marketing both support succession planning and leadership transition. In this conversation, you'll learn:
- Why it's important to expose young team members to sales and marketing early in their careers
- How practice, failure, and learning play a pivotal role in developing the next generation's sales acumen and business skills.
- The impact of a firm’s marketing and branding strategy during leadership transitions
- Techniques for democratizing expertise within the firm to reduce over-reliance on individual leaders and shield the organization from turnover risks.
- The significance of systematizing the business development process
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