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A Revenue-Centric Approach to Firm Strategy
Manage episode 404045347 series 3555562
John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
"Strategic planning" is an oxymoron. Strategy and planning are two different things. In this episode, Mark and John beat this topic up, differentiate between strategy/planning, and offer a revenue-centric lens with which to help with both your strategy and planning efforts.
There are three lenses to look at revenue in order to help define your firm strategy, and ultimately your planning efforts:
- In the previous period/year, where did the revenue come from?
- Right now, what is the potential revenue in the pipeline?
- In the next period/year, where do we want the revenue to come from?
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