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Ways to Differentiate: The Market Specialist
Manage episode 371480390 series 3474630
Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
The Ways to Differentiate series continues with a focus on the Market Specialist position. Mark and Lorraine share how one of the best startup strategies is to enter the market as a specialist to position against the established generalist/leader. Also, take the specialist quiz with Lorraine and see how you score against her answers. [This is the third episode in the Ways to Differentiate series - see previous episodes for the positions of Owning an Attribute and the Leader.]
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
अध्यायों
1. Intro (00:00:00)
2. Ways to Differentiate: The Market Specialist (00:01:24)
3. The Dictionary Definition of the Market Specialist (00:07:23)
4. Examples of Specialist Retailers (00:17:06)
5. Conclusion (00:24:52)
6. Outro (00:27:16)
61 एपिसोडस
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