OMG! It's a rebrand!

Brand it! with Petchy

OK, so this is exciting! And terrifying. But mostly exciting. When you're a brand designer, one of the hardest damn things in the whole world is working on your own brand! And yet, that is exactly what I've been doing for the past few months.

I'm 42 today, and this is my gift to myself: a bolder, braver, and more edgy iteration of my brand. I'll be rolling it out across all my platforms and collateral over the coming month or so, starting with my evergreen Instagram grid, the most important parts of my website and my podcast.

You'll recognise some familiar things, like two of my brand colours and one of my brand fonts (and me, I'm not going anywhere) — but there are also some quite radical changes, like a new and quirky feature font that is also used for the logotype. My yellow accent colour is sharper, and I've added a darker teal for better visibility and contrast against white backgrounds. Overall, it's a more attention-grabbing brand identity that aligns better with my brand values — and my depleting levels of fucks left to give.

To hear more about the rebrand and why it came about, tune into this week's podcast episode!

TL;DR — episode links:

• Check out my new Instagram 9-grid
• Take a peek at my new brand guidelines
• Sign up for the Brand values, not bland values! micro email course