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4 - Neural Branding - Part 2 - Brand Evolution Show
Manage episode 275811605 series 2792053
Westward Marketing Lab द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Westward Marketing Lab या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
The human brain is wired to connect emotionally. When you promote your Brand from this standpoint, you actually align your Brand marketing with the way all humans connect at the deepest level.
The neocortex of the human brain is where our logic and reasoning reside. Most companies appeal to the neocortex to prove they are better than their competition. This can trigger purchase behavior but does not foster Brand loyalty.
The limbic region of the brain is where humans form emotional connections. It is hard-wired in each of us. This means people are physiologically receptive to Brand marketing at a deep level.
So, get out there and start appealing to our emotions. We're waiting.
If you have questions for future shows, visit our website (westwardmarketinglab.com), send questions via chat or contact form, or post on one of our social channels (links in the header of the website).
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