If we want to succeed in business then we have to have an audience. For acquiring that audience, we have two choices: A, build an audience or B, rent one. In a world where marketing is ever-changing, we have to remember that marketing and public relations are at their core just forms of communication. Join Ben as he guides you through this process of understanding the how and why behind audiences. Links: To learn more about Ben's marketing and web design agency STORY: https://storyagency.co/ To interact with Ben as a consultant: https://benjaminpettit.com/ To ask questions and connect: https://twitter.com/benpettit…