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Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal
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How to Align Google & Meta Ads With Your Business Goals

36:16
 
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Manage episode 423293043 series 3574119
Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

In this episode, Nathan discusses how to align Google and Meta campaign builds with business and financial goals. He emphasises the importance of understanding the incentive structure of big tech advertising platforms, which is to maximise advertiser revenue. He also highlights the complexity of customer journeys and the need to allocate budgets strategically. Nathan shares insights on SOP creation, emphasising the importance of data-backed SOPs and having a mental model that explains why. He provides specific strategies for Google and Facebook campaign optimisation and emphasises the correlation between performance and top-line revenue.
Takeaways

  • Aligning ad campaign builds with business goals is crucial for maximizing profitability and scaling.
  • Understanding the incentive structure of big tech advertising platforms is essential for effective ad campaign management.
  • Customer journeys are complex, untrackable, and require a deep understanding for efficient ad campaign optimization.
  • SOPs may not be suitable for high-performing teams due to the constraints they impose on competent individuals.
  • Values and fundamental understandings of ad platforms play a significant role in decision-making and campaign optimization. Understanding the customer journey is crucial for effective digital marketing.
  • Strategic testing and budget scaling are essential for maximizing ad spend.
  • New customer acquisition plays a significant role in determining the success of ad campaigns.
  • Attribution models and budget allocation require careful consideration and testing.

Chapters
00:00 Introduction: Aligning Campaign Builds with Business and Financial Goals
05:24 The Complexity of Customer Journeys and Strategic Budget Allocation
12:12 Creating Data-Backed SOPs with Clear Mental Models
21:05 Optimising Facebook Campaigns for Success
27:28 Correlating Performance with Top-Line Revenue

  continue reading

28 एपिसोडस

Artwork
iconसाझा करें
 
Manage episode 423293043 series 3574119
Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

In this episode, Nathan discusses how to align Google and Meta campaign builds with business and financial goals. He emphasises the importance of understanding the incentive structure of big tech advertising platforms, which is to maximise advertiser revenue. He also highlights the complexity of customer journeys and the need to allocate budgets strategically. Nathan shares insights on SOP creation, emphasising the importance of data-backed SOPs and having a mental model that explains why. He provides specific strategies for Google and Facebook campaign optimisation and emphasises the correlation between performance and top-line revenue.
Takeaways

  • Aligning ad campaign builds with business goals is crucial for maximizing profitability and scaling.
  • Understanding the incentive structure of big tech advertising platforms is essential for effective ad campaign management.
  • Customer journeys are complex, untrackable, and require a deep understanding for efficient ad campaign optimization.
  • SOPs may not be suitable for high-performing teams due to the constraints they impose on competent individuals.
  • Values and fundamental understandings of ad platforms play a significant role in decision-making and campaign optimization. Understanding the customer journey is crucial for effective digital marketing.
  • Strategic testing and budget scaling are essential for maximizing ad spend.
  • New customer acquisition plays a significant role in determining the success of ad campaigns.
  • Attribution models and budget allocation require careful consideration and testing.

Chapters
00:00 Introduction: Aligning Campaign Builds with Business and Financial Goals
05:24 The Complexity of Customer Journeys and Strategic Budget Allocation
12:12 Creating Data-Backed SOPs with Clear Mental Models
21:05 Optimising Facebook Campaigns for Success
27:28 Correlating Performance with Top-Line Revenue

  continue reading

28 एपिसोडस

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