Episode 13: How DNA Raised $50 Million in Less Than A Week

Blockchain Real Estate Podcast

In this episode of the Blockchain Real Estate Summit Podcast, host Michael Flight sits down with Jason Fishman, CEO and co-founder of Digital Niche Agency (DNA). They delve into the essential role of marketing in tokenization and blockchain deals, emphasizing that nothing happens until potential investors can see and understand the opportunity.

Jason shares his journey from working with Fortune 500 companies to creating DNA in 2014, where he focuses on growth hacking and driving fundraising campaigns. He explains how DNA successfully raised $50 million in less than a week, highlighting the strategies and metrics involved in such high-stakes campaigns. Michael and Jason discuss various regulatory frameworks like 506C, Reg CF, and Reg A+, and how these influence marketing strategies for raising capital. They also touch on the critical concept of social proof and how to create a sense of urgency and legitimacy around investment opportunities.

Whether you're involved in real estate, startups, or blockchain ventures, Jason offers practical advice and provides a comprehensive guide to driving successful capital raises in today's competitive landscape. Don't miss this deep dive into the world of investor marketing and growth hacking with one of the industry's leading experts. Learn how to build excitement and credibility for your deals, and understand the pivotal role of marketing in achieving your fundraising goals.

About Jason Fishman:

Jason Fishman is the CEO & Co-Founder of Digital Niche Agency, DNA, out of Los Angeles, CA. DNA is a Inc 5000 company that has worked with over 400 issuers to collectively raise 9-figures of capital across Content, Advertising, and Outreach Channels. Jason is also the host of the "Test. Optimize. Scale." Podcast, a Forbes Agency Council Member, serves on the board of the Crowdfunding Professionals Association (CfPA), and speaks at a variety of conferences (including appearances in 8 countries).

Follow Jason on LinkedIn: https://www.linkedin.com/in/jafishman/

About Digital Niche Agency:

Digital Niche Agency, DNA, out of Los Angeles, CA. DNA is a Inc 5000 company that has worked with over 400 issuers to collectively raise 9-figures of capital across Content, Advertising, and Outreach Channels.

https://www.digitalnicheagency.com/

P.S. Don't miss your opportunity to attend the Blockchain Real Estate Summit this September 24 - 26, 2024, streaming live for our worldwide audience. Get your tickets at https://blockchainrealestatesummit.com/registration/.

*This podcast is solely intended for informational and entertainment purposes only, and is not intended to provide tax, legal, investment or accounting advice. You should consult your own tax, legal, accounting or investment advisors before engaging in any transaction or undertaking. Thank you for listening to the Blockchain Real Estate Podcast, sponsored by the Blockchain Real Estate Summit. Go to https://blockchainrealestatesummit.com/ for more information.