How to become the Customer Driven Enterprise

Bizzdesign Enterprise Architecture Podcast

In this session, we talk all about the need for enterprises to be customer-driven. We speak to Milan Guenther, President of the Intersection Group, and Jim Kalbach, Chief Evangelist at Mural. We talk about not only the importance of enterprises being customer-driven but how they can practically go about organizationally and architecturally achieving this, always thinking about the customer experience and everything they do.