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Higher Ed Deliberation: Crafting a Student-Centric Marketing Strategy
Manage episode 384925948 series 3504755
Carol Dibble द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Carol Dibble या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Have you ever heard the expression “there’s plenty of fish in the sea?” The same can be said when it comes to marketing in higher education.
But how do you know when it’s time to get deliberate with your marketing strategy? Grab your fishing pole and find out.
We are joined by Bart Caylor, President and founder of Caylor Solutions. With over two decades of experience at Caylor Solutions, Bart knows how to navigate the sea of higher education marketing.
In this episode, we delve into the key aspects of crafting a successful marketing strategy.
Join us as we discuss:
- The “greatest secret” in higher ed marketing (8:02)
- Two common key faults in marketing strategies (15:28)
- AI and its role in marketing at higher education institutions (21:29)
- Three steps to being intentional with your student-centric marketing (26:54)
Check out these resources we mentioned during the podcast:
- The Higher Ed Marketer Podcast with Bart Caylor and Troy Singer
- “This is Marketing” by Seth Godin
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Biblical Higher Ed Talk in your favorite podcast player.
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