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The Intersection of Gaming and Commerce with Hashku’s Joel Ponce
Manage episode 419467361 series 3510739
David Feinleib द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री David Feinleib या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku. Hashku is a leader in the gaming marketing and advertising space. Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming.
They discuss how the evolution of gaming over the last decade inspired Joel to start his own company (6:46), how brands are working with Hashku (9:55) (the latest stats on the size and scale of the gaming industry (12:34), leveraging in-game items to influence commerce behavior (18:41), and how the next 12 months and beyond will push gaming from emerging channel to an established one, similar to retail media (21:24).
Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelponce/
Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
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