'It's already a different buzz' - Burson UK boss on merger, PRWeek podcast

Beyond the Noise - the PRWeek podcast

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4M ago 47:16

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With the integration of the two WPP agencies now complete, Whitehead joins PRWeek UK editor John Harrington in the latest episode of Beyond the Noise.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or on your favourite platform.

This week, Whitehead discusses the background to the merger - which has created the global agency behemoth Burson - and how the move was communicated internally.

He speaks about the challenges of bringing together two huge agencies, including the impact on the workforce, logistical and cultural issues, and how clients have reacted.

Whitehead discusses his priorities for the future and gives an update on Burson's AI capabilities and offers.

Current trading trends and lessons from Cannes Lions are also examined, and the UK CEO discusses why the launch happened a couple of weeks earlier than initially announced.

In addition, Whitehead, whose first role in comms was working for the Conservative Party in the 1990s, gives his take on the UK general election campaigns - and what the Starmer government could mean for the PR industry.

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