A Project Example With Seam Patterns With Holly Cogliati-Bauereis | S1:E9

Beyond the Buzzwords

Alain Wegmann asks Holly Cogliati-Bauereis, an English editor with whom he collaborates, to present a project for redefining her position in their department at their university. In this episode, through Holly’s project, Alain describes the use of the Seam method, focusing mainly on the Seam patterns called CASA. Her project was a simple sales process applied to a business/IT alignment problem. Their story illustrates that the essence of selling is building and maintaining relationships. This is more universal than engineers would think. They also sketch how a project developed using Seam is an intuitive exploration that leads to a rational conclusion that can be implemented for the benefit of all parties involved. Tune in to this episode now!