Leading the Charge: Funding, Engagement, and Advocacy with Shirley Robinson

Better By Association

In this episode, Shirley Robinson, CAE, executive director of the Texas Library Association (TLA), joins hosts Steven Stout, FASAE, CAE, and Katy Markert to share her inspiring journey in the association world and advocacy efforts of Texas associations. From her early ambition of becoming an optometrist to discovering her passion for nonprofit work with the Muscular Dystrophy Association, Shirley reflects on the experiences and lessons that led her to leadership at TLA. Shirley discusses the critical skills needed to be a successful executive director, including budgeting, public speaking, and maintaining a healthy work-life balance. She also dives into the impactful work TLA is doing to support libraries across Texas, tackling issues like censorship, securing funding, and improving broadband access in rural communities. With a membership of over 6,000, TLA is dedicated to strategic planning, engaging volunteers, and legislative advocacy to champion the essential role of libraries. This episode offers a fascinating look at leadership, advocacy, and the future of library services in Texas.

This episode is sponsored by Sweeney Associates.

Better By Association is produced by Association Briefings.