How Sellers Can Prepare for Amazon Prime Day in 2024

Better Advertising with BTR Media

#045: Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling all your Prime Day issues and questions. Adam speaks on essential strategies and insider tips from his experience that are key for brands looking to make the most out of this big day on Amazon. We uncover how Prime Day has evolved from just another sale day into a major shopping holiday, right up there with Black Friday and Cyber Monday. We highlight the critical elements for a successful Prime Day: well-crafted content, smart promotions, and flawless operations. As the conversation unfolds, Destaney and Adam speak on various promotional tactics, inventory management, the role of #amazonadvertising and changing consumer behaviors that demand brands to stay agile and proactive.

A few key takeaways:

• Prime Day should require a more strategic approach that includes solid content, engaging promotions, and sharp inventory management to capture the consumer surge.
• Consider launching smaller promotions before Prime Day to draw in early shoppers and extend discounts after the event to keep the momentum going.
• Amazon’s algorithm tends to favor listings with deals, and ensuring your products are prominently placed and badged on the search results page is crucial for maximizing your visibility and clicks.
• Keep a close eye on your cross-channel marketing to avoid pricing issues that could lead to suppressed listings on Prime Day.
• The period after Prime Day also offers significant opportunities for sustained sales, thanks to ongoing traffic from consumers who might have missed the main event.

More Resources:

Connect with Destaney

Connect with Adam

Prime Day Prep Webinar

Prime Day Checklist & Timeline

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