The Daily: Meta’s CMO On Why He Hates The Term “Performance Marketing” And How AI Turned The Business Around | Nov 21, 2024 Behind The Numbers: An EMARKETER podcast

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The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024

19h ago 28:53

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On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-meta-cmo-on-why-he-hates-term-performance-marketing-how-ai-turned-business-around

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