Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

In this episode, we talk with William Poundstone, author of Priceless, about how pricing psychology shapes behavior. From anchoring and fairness to flat-rate bias, we explore how marketers can use behavioral science to influence value perception and drive smarter pricing decisions.