EP 48: You Should ALWAYS Pre-Sell

Becoming Unapologetic

Let's talk about pre-selling. It may seem like taboo to some, but I'm here to tell you why it is a must. By pre-selling your products or services, you not only secure proof of concept (hello, money in the bank!) but also create an opportunity to exceed expectations. And pre-sell doesn't mean we over-promise, in fact, I want you to do the opposite and under-promise so you can over-deliver. The aim is to reward those early supporters with exceptional value, setting the stage for long-term loyalty and advocacy. Here are 3 bits of advice when it comes to pre-selling:

1. Pre-Selling Is Key: Pre-selling is crucial for testing the waters and seeing real results.
2. Keep It Real: Pre-selling isn't about overpromising and underdelivering. It's about exceeding expectations and giving your customers more value.
3. Build Trust Early: Offering killer pre-sale deals and delivering on your promises helps build trust with your audience.

The strategy of pre-selling not only validates your business ideas but also establishes a loyal customer base who recognize and appreciate the value you deliver from the get-go. Remember, the goal is to blow their socks off with any amazing product or service that they purchased before it was even complete (but they don’t know that).
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