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Eric J. Johnson - Outsmarting the Human Brain by Design
Manage episode 346030538 series 3313505
Media BVA and BVA Nudge Consulting द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Media BVA and BVA Nudge Consulting या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode, we speak with Eric J. Johnson, the Director of the Center of Decision Sciences at Columbia University’s Business School and author of the new book, Elements of Choice. His research gives us valuable insight into how we can implement intentional design strategies to overcome common faults in our decision-making and enable better choices.
During the conversation, we learned:
- The importance of conscious and intentional design
- 3 questions designers should be asking themselves when developing elements of choice
- How to create effective defaults (hint: use these 3 elements--ease, endowment, endorsement)
- How to navigate customizable choice environments, also known as choice engines
- Variability in nudge effects and the ethics of choice architecture
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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During the conversation, we learned:
- The importance of conscious and intentional design
- 3 questions designers should be asking themselves when developing elements of choice
- How to create effective defaults (hint: use these 3 elements--ease, endowment, endorsement)
- How to navigate customizable choice environments, also known as choice engines
- Variability in nudge effects and the ethics of choice architecture
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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