S1 Ep9: Episode 9: Rupa Shah, Influencer Marketing Regulatory Consultant

bCreator: Serious Influence

BCreator (formerly Blogosphere) द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री BCreator (formerly Blogosphere) या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

6y ago 43:31

MP3•एपिसोड होम

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Rupa Shah, who is an influencer marketing regulatory consultant.

Rupa founded her business Hashtag Ad in 2017, after working at the ASA (Advertising Standards Authority) for 13 years, and advises brands and influencers on best practice when it comes to disclosing sponsored content.

Rupa also runs the Facebook group 'The Secret Regulator', where she offers easy to follow tips on compliance to influencers in accordance to the latest ASA guidelines.

Alice and Rupa discuss the evolution of sponsored content online, policies surrounding disclosure (including press trips), and how the ASA and CAP (Committee of Advertising Practice) work together.

56 एपिसोडस

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