61: Rebuilding After Shutting Down a $40M Business - Colin Wayne

BAD Marketing Podcast with Eddie Maalouf

Colin Wayne (CEO @ Wayne Enterprises Inc) joins us in this special episode hosted by Ashton Shanks, where we dive deep into his journey from being a fitness model to CEO of one of Alabama's fastest-growing companies. In this episode, Colin shares how he leveraged social media to build a multi-million dollar brand, the challenges of transitioning from influencer to entrepreneur, and the importance of maintaining inner peace while scaling a business.

Colin opens up about his origin story, the early days of Redline Steel, and how he grew his company from a small operation to a manufacturing giant with over 140 employees. He also discusses the pivotal moments that shaped his career, including overcoming significant personal and professional setbacks, and his approach to dealing with failure.

Whether you're an aspiring entrepreneur, a seasoned business owner, or just curious about the inner workings of a successful business, this episode is packed with a lot of insight and valuable lessons. Don't miss this episode if you want to learn what it takes to succeed in today's competitive business landscape.

FOLLOW COLIN: Website: https://colinwayne.com/ Instagram: https://www.instagram.com/colinwayne1 X/Twitter: https://x.com/colinwayne1 LinkedIn: https://www.linkedin.com/in/colinwayne1/

TIMESTAMPS:

00:00 - Introduction 01:30 - Colin's Origin Story 02:07 - Leveraging Social Media for Growth 03:31 - Transition to Entrepreneurship 05:21 - Founding Redline Steel 13:50 - Meeting and Collaborating with the Host 16:19 - Marketing Strategies and Insights 20:56 - Traits of a Successful Entrepreneur 23:44 - The Pursuit of Happiness and Self-Discovery 25:19 - Life Changes and Personal Struggles 27:17 - Reflections on Loss and New Beginnings 30:38 - Reevaluating Success and Identity 35:22 - The Importance of Relationships Over Material Success 41:26 - Finding Purpose and Inner Peace 45:02 - The New Why and Future Aspirations 49:07 - Conclusion and Final Thoughts

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