GDA Podcast: ep. 33 - Denise Lee Yohn: Brand-Building Expert
MP3•एपिसोड होम
Manage episode 176322644 series 1336760
Backstage Pass with Gail Davis and GDA Speakers द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Backstage Pass with Gail Davis and GDA Speakers या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority and sought-after speaker on building and positioning exceptional brands. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies; was the vice president/general manager of brand and strategy - garnering major corporate awards; and has run her own firm as an independent consulting partner since 2004. An influential writer, Denise is the author of the best-selling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do. She enjoys challenging readers to think differently about brand-building. Link to episode: http://bit.ly/2oBrWf2 Transcripts, blogs, and more: www.gdapodcast.com For booking info: www.gdaspeakers.com or call (214) 420-1999 twitter: @gdapodcast instagram: @gdapocast fb: facebook.com/gdapodcast
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