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How Did Partnering with a Niche Influencer Bring Us 5,000 Customers?
Manage episode 394517414 series 3414198
Upendra Varma द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Upendra Varma या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
David Henzel, Founder of UpCoach, discusses their transformative journey from a DIY coaching course to a thriving platform with a 93% completion rate. The strategic partnerships, particularly with influencer Todd Herman, played a key role in the early success of UpCoach. Boasting a customer base of 5,000 with a mix of one-time and recurring paying users, UpCoach's top-of-funnel strategies include collaborations with coaches, podcast launches, and SEO efforts.
Here are the key talking points,
- UpCoach achieved a remarkable 93% completion rate through a shift to core-based coaching.
- Early success attributed to strategic partnerships, particularly with influencer Todd Herman.
- The platform, priced at $39 and featuring a freemium option, targets coaches, focusing on smaller coaching organizations.
- Current customer base includes 5,000 coaches, with a mix of one-time and recurring paying customers.
- Top-of-funnel strategies involve partnerships with other coaches, podcast launches, and SEO efforts.
- Upcoming plans include enhancing features, improving ease of use, and launching an app marketplace.
- CEO David Hensel's personal journey from a disruptive student to running multiple agencies with 500 employees.
- Future aspirations for UpCoach centered around product growth and continued impact in the coaching space.
You can also watch this episode on youtube here,
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