#180: Growth | How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO with Bruno Estrella, Head of Growth Marketing at Clay

B2B Marketing with Dave Gerhardt

Exit Five and Dave Gerhardt द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Exit Five and Dave Gerhardt या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2M ago 40:24

MP3•एपिसोड होम

In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies.

Dave and Bruno discuss:

Building a creator-led marketing program that encourages user-generated content and community involvement
Aligning marketing with product-led growth for self-serve models
Standing out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inbound

Timestamps

(00:00) - - Intro to Bruno
(07:14) - - Tailoring Growth Marketing Strategies
(09:15) - - Freelancer-Generated Content
(12:01) - - Launching a Creators Program
(19:00) - - Collaborative Product Integration
(19:49) - - Quality Over Quantity in Influencer Marketing
(24:05) - - SEO Tools Development with Clay and Webflow
(28:59) - - How to Craft a Distinctly Unique Brand
(29:36) - Customizing Outbound Strategies
(32:55) - - Having a Strong Company Vision
(37:12) - - In-House SEO vs External Agency

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***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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