#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla

B2B Marketing with Dave Gerhardt

Exit Five and Dave Gerhardt द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Exit Five and Dave Gerhardt या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4M ago 52:10

MP3•एपिसोड होम

Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.

They cover:

Subject line strategies
Design do’s and don’ts
What makes a truly great email in 2024

This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.

Timestamps

(00:00) - - Intro to Jay and Pierce
(05:11) - - What Personalization Looks Like in 2024
(09:56) - - Using “Friendly Froms” to Increase Open Rates
(14:09) - - How the Best Emails Are Designed
(17:51) - - How Often Should You Send Emails?
(18:55) - - Sending a Killer First Email
(25:50) - - Your Reader Needs Context
(27:35) - - Use First Person for Better Call-to-Action Buttons
(30:33) - - How to Avoid Confusing Content
(35:21) - - Why You Need To Focus On Building Trust
(37:00) - - Writing for Engagement
(44:36) - - Email Branding Trends in 2024

Send guest pitches and ideas to hi@exitfive.com
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***
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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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