#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

B2B Marketing with Dave Gerhardt

Exit Five and Dave Gerhardt द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Exit Five and Dave Gerhardt या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

5M ago 45:40

MP3•एपिसोड होम

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

How Amanda transformed her LinkedIn strategy to grow her following and engagement
The impact of personal branding on social media and its role in business growth
Creating a feedback loop to refine and improve content strategy

Timestamps

(00:00) - - Intro
(06:46) - - How to Use LinkedIn Video
(10:14) - - Shifting from Twitter to LinkedIn
(14:00) - - Developing a Clearer Target Market and Products
(14:43) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
(19:04) - - Why Your Content Strategy Must Be Focused
(25:38) - - The Brand Pyramid
(26:33) - - The Emotion Behind Branding
(30:03) - - People Are What Matter In Branding Success
(35:41) - - The Growing Creator Economy vs. Traditional Corporations
(36:59) - - Creating Emotional Brand Connections for Growth Marketing
(41:31) - - How Amanda Became a Fractional CMO
(44:05) - - Why Amanda Looks to Alex Lieberman for Inspiration

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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