The Best Homepage Hook: Pain or Solution?

B2B Marketing & Copywriting

Linda Melone द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Linda Melone या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1M ago 18:39

MP3•एपिसोड होम

Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig into the pros and cons of each approach. Why do some SaaS companies thrive with solution-first headlines while others hit home by digging into the problem? Through real-world examples and a healthy dose of A/B testing insights, you'll learn which approach might be the winning ticket your homepage needs.

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Time stamps:

Choosing Your Homepage Approach (00:00:00)

Understanding P-A-S Formula (00:01:13)

Pros of Starting with a Solution (00:02:31)

Challenges of Homepage Design (00:03:35)

Emotional Connection through Problem Agitation (00:04:42)

Statistics on Conversion Rates (00:11:40)

Final Thoughts on Strategy (00:15:26)

125 एपिसोडस

#Entrepreneur #Business #Marketing #Linda Melone