How to Write Copy for 'Tough' Audiences

B2B Marketing & Copywriting

Linda Melone द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Linda Melone या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

5M ago 19:32

MP3•एपिसोड होम

Copywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution) copywriting formula and when AIDA (attention-interest-desire-action) may be more effective.

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Time stamps:

Defining Tough Audiences (00:01:11)

Sensitive Health and Fitness Topics (00:02:27)

Pain Agitation Solution Formula (00:03:41)

B2C and B2B Sensitivity (00:05:49)

Empathy in Copywriting (00:07:51)

Understanding Audience Challenges (00:11:07)

Alternative Copywriting Formula (00:14:11)

Engaging Sensitive Audiences (00:18:34)

125 एपिसोडस

#Business #Marketing #Linda Melone #Fitness #B2B Marketing