220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course

B2B Marketing and More With Pam Didner

Pam Didner द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Pam Didner या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2y ago 6:26

MP3•एपिसोड होम

A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops.

That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?

In today’s episode, I will:

Cover the differences between the two
Give specific examples of when to use ICP and buyer personas

So, what are the differences between ICP and Buyer Personas?

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If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

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