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From Good To Great: How Account-Based Marketing Revolutionizes Sales And Marketing Alignment With Kristina Jaramillo
Manage episode 374401331 series 2856084
Vijay Damojipurapu द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Vijay Damojipurapu या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Account-based marketing is the secret weapon that unites sales and marketing. It unlocks unparalleled growth and drives personalized interactions that resonate with clients, leaving generic approaches and missed opportunities far behind. In this episode, we have exceptional marketing strategist Kristina Jaramillo to discuss the world of account-based marketing and its game-changing potential in revolutionizing go-to-market strategies. She highlights the critical role ABM plays in bridging the gap between sales and marketing teams. Drawing from her experiences, she shares how she identifies the ideal personas, the importance of understanding clients' evolving needs, and how to tailor content for a personalized customer journey. She also reveals the common pitfall of marketing teams falling into a sea of generic messaging, missing the mark on differentiation. Kristina reflects on her go-to-market journey, imparting valuable advice, from the power of challenging the status quo to the art of qualifying prospects efficiently. Tune in now and learn how to seize the ABM advantage!
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