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How to Do Customer-led Growth w/ Georgiana Laudi
Manage episode 374367247 series 2940614
In this episode, I talk to Georgiana Laudi, Co-founder of Forget the Funnel.
We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to customers to figure out what they need and how to build a strategic plan that moves the needle.
Gia also shares a step-by-step breakdown of her Customer-led Growth Framework, developed alongside Co-founder Claire Suellentrop, how to gather insights when actually getting a client on the phone is impossible, and what customer discovery looks like in startup versus enterprise.
This episode is a must-listen for anyone who cares about building strategies grounded in real-world insights versus following outdated frameworks or hyped-up “growth hacks”.
You can order the Forget the Funnel book here: https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring-ebook/dp/B0C386KSTG
** Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.
Totally free.
Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:
https://www.b2b-better.com/podcast-assessment
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell
Thanks to Tyler Wade for producing this episode of B2B Better.
101 एपिसोडस
Manage episode 374367247 series 2940614
In this episode, I talk to Georgiana Laudi, Co-founder of Forget the Funnel.
We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to customers to figure out what they need and how to build a strategic plan that moves the needle.
Gia also shares a step-by-step breakdown of her Customer-led Growth Framework, developed alongside Co-founder Claire Suellentrop, how to gather insights when actually getting a client on the phone is impossible, and what customer discovery looks like in startup versus enterprise.
This episode is a must-listen for anyone who cares about building strategies grounded in real-world insights versus following outdated frameworks or hyped-up “growth hacks”.
You can order the Forget the Funnel book here: https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring-ebook/dp/B0C386KSTG
** Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.
Totally free.
Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:
https://www.b2b-better.com/podcast-assessment
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell
Thanks to Tyler Wade for producing this episode of B2B Better.
101 एपिसोडस
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